No one can disregard the importance of effective link building when it comes to gaining popularity for your website with search engines! Whether you own an online business or are simply involved in affiliate marketing, getting high ranking for your website, with all the major search engines on the web, is absolutely vital for making money on the internet in any way.
As a matter of fact, any kind of Search Engine Optimization project is incomplete without an extensive link building program included in it! The higher the number of related websites that link to you, the greater is your search engine ranking and the higher is your position in the search results. You also get more targeted traffic your way with good quality links. All this adds up to increased business.
Popular Ways Of Building Links
Some of the most popular ways of link building are through article submissions to online directories and publishing newsletters, participating in web forums and maintaining regularly updated blogs on your website. While all these are techniques to get free links to your site, you can also purchase links from niche web directories relevant to your target audience.
Categorization Of Links
Link building can be broadly categorized into three main types – One-Way Links, Three-Way Links and Link Exchanges. One-way links are generally ‘purchased’, or, in other words, you pay some amount of money to have your link displayed on a highly popular website in your target segment. Three-way links are obtained through a tedious and time-consuming participation of three domain names in the exercise.
The third category of link building ‘Link Exchanges’, is perhaps the easiest and the most cost effective method to get good quality links to your website. While Search Engines prefer One-way Links over Exchange Links, you can still achieve one of those most coveted top ten positions in search engine results with quality Exchange links.
- If you keep in mind the following tips for establishing and maintaining reciprocal links, it can ensure a successful link building campaign.
- Link up with only those websites that are similar in theme with your site. Irrelevant links will neither get you the kind of traffic you want, nor will they be of any benefit in improving your page ranks.
- Getting a link from a high ranking page is far more effective than getting several links from unpopular sites that are scarcely read!
- Always keep a track of your link partners. Being associated with a banned website can have an adverse effect on your rankings.
Article submission to online directories and participation in relevant web forums are also some very popular and effective methods of acquiring free one-way links. They can be used in combination with reciprocal links. A well-planned link building campaign not only increases the visibility of your website, it also reduces your PPC costs by getting you a higher page ranking.
Technorati Profile
